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Under the epidemic situation, there are many difficulties in expanding the market. In this context, the government of Humen Town is anxious for the urgency of enterprises, thinks about what the enterprises want, and organizes Humen garment enterprises to participate in the Russian International Textile Industry Fair in a timely manner, helping enterprises to expand the international market. Open new paths and seize opportunities.
Since May 12, the exhibits of many Humen garment enterprises such as New Zealand and Hengyue have been successively sent to Russia from logistics warehouses in Guangzhou and other places.
opportunity
Since the beginning of this year, after the Russian-Ukrainian war, the international situation has changed abruptly. European and American brands have withdrawn from Russia one after another, vacating a large market and bringing new opportunities to Chinese enterprises. Moreover, the Sino-Russian relationship is unprecedentedly closely bound. Recently, during the visit of Russian Foreign Minister Lavrov to China, my country proposed four "no ceilings" between China and Russia. Among them, "China-Russia cooperation has no ceilings". There is no upper limit to the scope of cooperation, including economics, science and technology, military and other fields. The cooperation between China and Russia will not be restricted by the United States and the West, nor will it be constrained by the threat of the United States.
In this international situation, as a rigid demand industry, clothing suppliers in Europe such as Germany, France and Italy have withdrawn from the Russian market before, and new market opportunities have emerged. As the world's largest clothing exporter, China's textile and clothing industry The chain is now the best time to enter Russia, and the current market situation has confirmed it all. Anna Lebsak-Kleimans, general manager of Fashion Consulting Group, said that under the background of sanctions against Russia, China has played a role in exporting clothing and footwear to Russia for nearly a month and a half. The effect is further improved. Statistics show that China's light industry exports are undoubtedly the leader in the Russian market, accounting for about half of the total imports and more than two-thirds of the total imports. At the same time, the Russian Ministry of Industry and Trade is about to introduce preferential policies for parallel imports for the textile and garment industry. According to the Russian Ministry of Industry and Trade, in some categories, parallel import of all goods in this category is allowed, in other categories only certain brands are allowed to be imported, and for clothing and footwear, parallel imports of all goods in this category are allowed. import.
Advantage
Humen has a unique location advantage
The convenience of transportation enables Humen garment enterprises to enter the Russian market "closest to the water, first-served month". In terms of aviation, at present, Guangdong Airlines has increased its general flights to Moscow. After four flights a day, Guangdong’s manufacturing industry has become the most important light industry export base for the Russian market parallel to Fujian. The main commodities are clothing, shoes, etc., accounting for almost half of the export value. The preferred sourcing destination for Russian clothing merchants to China has changed from six years ago to decades of habitual first stop on Beijing Yabao Road (30 years ago, Beijing Yabao Road became the trade center between China and Russia after the disintegration of the Soviet Union, and the peak trade volume was 10 billion US dollars per year), becoming Shenzhen, Guangdong; in terms of land, Russian Railways is opening up new routes to realize multimodal transportation from Shenzhen to St. Cargo transportation from a takeover point in one country to a delivery point in another country.) Russian Railways recently announced that the company's container operator RZD Business Active is launching international multimodal transport from China to Russia via Kazakhstan. The new route, which will include both rail and road transport, will connect Shenzhen, China, and St. Petersburg, Russia. Estimated delivery time for the container is 18 days. The first 40-foot container train was shipped in March. The main goods are consumer goods. In the future, there are also plans to send 4 trains per month.
Humen Town is located in the geometric center of the Guangdong-Hong Kong-Macao Greater Bay Area, adjacent to Guangzhou and Shenzhen. It is surrounded by Guangzhou Nansha Free Trade Zone and Shenzhen Qianhai Shekou Free Trade Zone. The location and transportation have unique advantages. Coupled with Humen's strong clothing industry foundation, these provide unique convenience for Humen clothing enterprises to enter the Russian market.
Overview
In view of the above opportunities and advantages, as well as the situation that the export of enterprises is blocked under the epidemic situation, in order to help enterprises better grasp the opportunities in the Russian market and develop the international market, the Humen Town Government organized Humen garment enterprises to participate in the exhibition in time from June 8, 2022 to The 13th INTERNATIONAL OUTSOURCING EXHIBITION PLATFORM held in Russia on the 9th.
The fair is organized by the Russian Association of Participants in the Textile Industry (RAFI), with the support of the Russian Ministry of Economic Development and the National Program for the Support of Small and Medium Enterprises. The exhibition categories mainly include women's clothing, men's clothing, children's clothing, underwear, sportswear, leather products and accessories, fabric and accessories manufacturers, etc. The professional audience is retailers, large international brands, independent designer brands, designers and clothing manufacturers business, etc. Since 2016, the fair has been attended by more than 766 factories and raw material suppliers, and 2,100 companies. This year's 13th trade fair is the first time that the Ministry of Economic Affairs of the Russian Federation has launched an inquiry docking platform supported by 196 Russian state departments. Companies from Russia, Armenia, Kyrgyzstan, Turkey, Belarus, Kazakhstan, Uzbekistan and Malaysia have already confirmed their participation.
In addition to arranging the relevant departments to do the preparatory work and assisting the enterprises to do the exhibition docking, logistics and other work, what is even more powerful is that in order to encourage enterprises to participate in the exhibition and reduce the pressure of their participation, the Humen Town Government has also spent hundreds of thousands of yuan to give the exhibitors this time. Booth fee subsidy.
This time, Humen organized a group of clothing companies such as New Fang, Hengyue, Adele, Male Eye, Bai Huixinzi, Angel White Horse, and Tong Yao to participate in the fair.
progress
On May 6th, the Humen Apparel and Apparel Industry Management Committee organized the online matchmaking meeting of the Russian exhibition and trade fair organized by the intended exhibitors through a video conference, and answered questions for the enterprises on the spot, focusing on the exhibition arrangement, the selection of exhibits categories, transaction settlement methods, and logistics that enterprises care about. Answer related questions one by one.
Cen Dingji, chairman of Hengyue Clothing, also shared the company's development in the Russian market on the spot. He said that the Russian market is broad and has good prospects. Everyone must have confidence in the Russian market. Hengyue Clothing has cooperated with Russian companies for more than ten years. Years later, the Russian market business has accounted for 30% of the company's business, and its main sales categories are long-sleeved T-shirts, sweaters, suits, etc.
Cen Dingji, Chairman of Hengyue Clothing
In the next few days, the garment enterprises that were confirmed to participate in the exhibition began to prepare exhibits. Starting from May 12, the enterprises sent exhibits to Russia one after another in about a week or so.