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On March 11, 2020, the World Health Organization officially announced the global popularity of new crown epidemic. In the two years, the main textile apparel retail market in the world has experienced the road of ups and downs. The China Textile International Cultivation Cooperative Enterprise Alliance Secretariat has organized analysis of textile and apparel retail development trajectories in the United States, EU, Japan, and domestic markets over the past two years, and hopes to provide information reference for the international development cooperation of industry enterprises.
The Japanese market with weak demand, stagnation
Due to weak demand, consumption and systemic restrictions in Japan's clothing retail
Multi-faceted factors superimpose to make Japanese textile clothing consumption downturn. Japan is one of the world's most important textile apparel traditional retail market, but compared to the United States, EU, China and other regions, its retail market has high dependence, and its own market is relatively limited, and the bubble economy has long been long Trapped in the elbow of consumption, the Japanese market has been in a state in which demand is weak after the epidemic, and the development of textile apparel is stagnant. Although the Japanese government has also issued a series of measures, such as implementing a supplementary budget, it is used to stimulate economic development, boost consumption, but the main beneficiary is mainly for mechanical equipment, medical and hygiene, fuel energy, including clothing. The daily consumer goods in the apparel are still not seen.
Lack of growth, Japanese clothing retail recovery is more difficult
Compared with the "big big land" European and American retail market, although the Japanese market has also experienced the "April Drop" of the epidemic, it is relatively mild by the initial decline or late rebound.
According to the retail month data released by the NLT Department, the world's major retail market is affected in April in the 2020, the Japanese market price is 54.1%, far lower than the US 87. % And 78% of the EU. However, in April 2021 after a year, in the economic recovery and low-grade driving, Japan's textile apparel product retail is only 63.3%, while the European and China has a strong growth in the year (the United States grows year-on-year. 764.6%, the EU increased by 130% year-on-year). From the sales amount, the retail sales of Japanese clothing costumes in 2021 were 8.6 trillion yen, which is also much lower than the 11 trillion yen of the year before the epidemic, and the recovery is obvious.
In fact, it is not difficult to think that the development trend of Japan's retail market in the past 10 years is not difficult to see that the consumption of textile and apparel and apparel, the proportion of the overall retail consumption of Japan is slowly declining year by year. Under the cataression of the epidemic, Japanese local consumers have repeatedly decreased for the purchase of clothing and apparel, and consumer recovery lacks, and the difficulty is difficult.